Remove web trackers from the web site
I recently observed that mountaineers.org had web trackers for
doubleclick.net
Facebook.com
Facebook.net
I dislike having my activity on the web survailed. Why should an advertising consortium or Facebook know what I'm doing on the mountaineers web site?
Do the members or the organization benefit from allowing these trackers? If not, please I would much prefer they not be on our web site.
Tom Unger
shared this idea
Hello Tom/Jon - Appreciate your patience on this idea as we worked through transitioning/onboarding of my new role as Technology Experience Manager.
Great question! Happy to provide clarity. The Facebook and Google (owns doubleclick.net) trackers on our website assist in our ability to track the performance of ads that The Mountaineers runs on these platforms. This helps us understand how successful these ads are and what occurs after the user follows the ad to our website. It is less common that we run Facebook ads, but have a Google ad grant that helps us find people who may be interested in our books and programs.
We do not sell any data that we collect from members or from trackers. To learn more about our privacy policy and how we limit the user of the data we collect for the benefit of our members please visit here: https://www.mountaineers.org/legal/privacy-policy
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Jon Larson
commented
I would also like to know what benefit these are providing the club.
Is the club making money selling member data to advertisers? Have members consented to this?
Does it bring some performance improvements?