Add pre-checked email opt in box on a check out page
Email list building: Add a pre-checked "Opt in" email box to a page in the check out process so that opt in is the default.
We already opt all new contacts into our Routefinder, Conservation Currents and Book email newsletters by default. It’s easy to opt out later on the website or in an email newsletter that is received. We decided thi sis all we need and that doing this in the checkout process would be overkill.