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Overall we need to better promote books when using the site search in the universal header when the Books global header is being viewed. Here is some data and an idea. There are more ideas in the comments.
** When author name searched their books appear too far down results **
When an author name is typed into the search bar often their books are found waaaay down the page, as is the case with these results when searching Molly Hashimoto and Heather Anderson:
https://www.mountaineers.org/search#SearchableText=heather+anderson (Mud Rocks shows up but Thirst isn't even on the first page of results)
(1) When a user buys books or merchandise and checks out as a guest, use the shipping address they entered as the billing address on the page where we collect their credit card information. Or maybe it's better if we add a "Billing address is same as shipping address" checkbox above the billing address fields. This seems like the better, more common user experience.
(2) Add shipping address fields to the contact profile and rename "address" fields to billing address. Use the shipping and billing addresses as defaults for purchase for logged in users. Sync the shipping address to Salesforce.
Currently when you visit a product page on mobile the two primary nav options are "donate" and "log in/join" - both of which don't serve books as well as a cart would. If someone clicks on an ad, is directed to this page, they won't even know they are able to buy the book without scrolling down, and the login portion feels like we are gatekeeping our books.1 vote
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